Unlock Exponential
Growth Lead Smarter,
Scale Faster
A strategic playbook for leaders who want to harness AI, design, and systems thinking to stay ahead of disruption.
- •See the X Framework in action
- •Run a 6-week pilot with templates
- •Make confident decisions with peer-tested playbooks
Hardcover & eBook
For CXOs and transformation leaders
Trusted by Industry Leaders Worldwide
"Few books combine vision, credibility, and practicality the way Exponential by Design does. It’s bold, timely, and deeply relevant."
CP GURNANI
CO-FOUNDER & MD- AIONOS, FORMER CEO OF TECHMAHINDRA
"Having witnessed and immersed in the evolution of telecom and digital ecosystems, I can say Exponential by Design captures the true nature of how networks, convergence, and intelligence drive the new economy. Anuj has distilled complex ideas into an inspiring roadmap for modern leaders."
NAJIB KHAN
Chief Business Officer – OOREDOO GROUP
"Clear frameworks, real case studies, and actionable insights — Anuj Pandey has created a guide that helps leaders not only understand the exponential era, but design for it. This book belongs on every executive’s desk."
KAPIL KAUL
Chief Executive Officer – CAPA INDIA
"What I love about this book is how it gives leaders a clear playbook to cut through complexity and design exponential growth"
AMIN MOHAMMED
Chief Executive Officer -KOUT FOOD GROUP
"Exponential by Design: A neat blueprint for leaders navigating the fog of digital transformation. Anuj has distilled complex ideas into this masterpiece. A demystified, pragmatic framework for practitioners to harness AI, ecosystems, and convergence — not just to manoeuvre change, but to flourish on it."
ANANT ARORA
Board Member SIF (Center for Innovation Design and Incubation) and CEO (Vasudha Foods)
"Anuj succinctly advocates reimagining or risk losing to bold and boundary less tech leaders undeterred by convention in a world challenged by AI, geopolitics, and climate."
MANOJ JAIN
Chairman Ideation 3X Pte Ltd., Investment Director- UNISON, Managing Partner at FLAT GLOBE CAPITAL
"Exponential by Design is a rare mix of clarity, vision, and practicality. Anuj Pandey distills digital complexity into simple, actionable strategies for leaders. With AI, ecosystems, and convergence at its core, this book turns disruption into a blueprint for growth. A timely guide for those who want to shape the future, not just adapt to it."
KHUSHRU SIGANPORIA
Strategic and Board Advisor, Former VP- IT at IHCL, Taj Hotels
"Every organisation is perfectly designed to get the results it gets. If your organisation is not designed for the era of exponential change then I recommend that you read Anuj Pandey’s book."
RICHARD SYMES
Retired, Former head of ERP, BRITISH COUNCIL
Source: BCG Build for the Future 2025 study (1,250+ global enterprises)
Make decisions that move measurable outcomes not opinions
Why Every Transformation Leader Needs Exponential By Design
1.7x
Revenue growth
than stagnating & emerging peers
1.6X
EBIT margins
driven by AI-reshaped core workflows
3.6x
Total shareholder return (TSR)
over three years
29%
of enterprise value expected from AI agents by 2028
(vs 17% today)
How Future-Built Enterprises Design Exponential Advantage
Explore the tools and frameworks that make it repeatable — not accidental
Design Intelligent Products
Design Intelligent Experiences
Design Intelligent Value
Design Scale
Design Exponentiality
Design Intelligent Products
Design Intelligent Experiences
Design Intelligent Value
Design Scale
Design Exponentiality
Design Intelligent Products
Future-built enterprises don’t build features. They design intelligent products that sense, learn, and evolve — before customers even ask.
- •Point-of-Origin needs
- •self-learning systems
Examples:
- Tesla OTA evolution
- Samsung Ballie
Inside the Book: Your Map to Exponential Transformation
Every chapter reveals a framework that helps leaders transform complexity into compounding advantage.
PART I
SCOPING
From Linear to Exponential Landscape
Understanding the shift from traditional to exponential thinking
Key Highlights:
- •Why traditional linear thinking no longer works— and why exponential is the new normal.
- •Impact of exponential technologies on industries and the broader business ecosystem.
Case Studies:
Explore how exponential technologies are reshaping industries and creating new opportunities for growth.
Meet the Author Behind the Framework
I Wrote This Book Not To Add To The Noise, But To Solve For The Signal.
Over 2 decades of consulting corporations, An enterprise architect and a design thinker
Author of DISRUPTIVE DIGITAL: THE NEW NORMAL (published 2018).
Frequently Asked
Questions
Everything you need to know about the book and how it can help you.
This book is written for CXOs, founders, senior leaders, consultants, and transformation heads responsible for scaling growth in an AI- and ecosystem-led world.
This is not a beginner or tool-specific guide. If you’re looking for basic digital theory or motivational content, this book may not be the right fit.
Most books talk about technology. This book focuses on designing growth systems. Exponential by Design introduces the X-Framework, which explains: • Why exponential companies scale through convergence and divergence • How network effects create multiplier growth • Why speed today is about design, not execution pressure This is not theory. It is a repeatable lens used to decode companies like Amazon, Tesla, NVIDIA, and OpenAI.
No. AI is treated as an enabler, not the hero. The book focuses on growth architecture, ecosystems, and leverage — where AI actually creates impact.
Not at all. This book is written for decision-makers, using clear frameworks and real business examples.
Yes — especially for them. The book shows how incumbents can re-architect growth without disrupting what already works.
You’ll learn to: • Spot hidden growth leverage • Move beyond linear thinking • Redesign your business for speed, scale, and resilience
Both. It blends strategic frameworks, mental models, and real-world application to support board-level decisions.
Absolutely. Many use it as a shared language for leadership offsites, strategy sessions, and transformation programs.
My earlier book, Disruptive Digital: The New Normal, focused on understanding disruption. Exponential by Design goes further — it focuses on engineering growth itself. Think of this book as the next evolution: From understanding change → to designing advantage.
Yes — especially those aspiring to leadership roles. The frameworks taught here help young leaders: • Think in systems, not functions • Understand platforms, ecosystems, and AI-led businesses • Develop strategic clarity early in their careers It’s a career-shaping read, not just an academic one.
This is a thinking companion. Many readers return to: • The frameworks during strategy discussions • The models while evaluating new initiatives • The examples when making investment or platform decisions It’s designed to age well, not expire with trends.
Yes. The book is the foundation layer of a larger learning ecosystem that includes: • An eLearning program • Strategy workshops • Leadership mentoring • Practitioner communities These are optional — the book stands strong on its own.
Read it slowly and reflectively. Many leaders: • Pause after each chapter • Map ideas to their own organization • Discuss insights with peers or teams This is not a book to rush — it’s a book to design with
If you’re questioning why growth feels harder despite more technology, this book is a strong place to start.
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